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Fundraising Management
- Analysis, Planning and Practice
Author :
Adrian Sargeant, Elaine Jay
Master eBook ISBN10 : 0-203-64611-8
Master eBook ISBN13 : 978-0-203-64611-3
No of illustrations : 105 line drawings, 20 b+w photos and 30 tables
No of pages :368
Originally Published : 19 Feb 2004
Status : Available [You may read this title]
This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns.
Topics covered include:-
* Individual giving
* Trusts and foundations
* Corporate fundraising
* Direct marketing
* Community marketing
* Campaign Integration
The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management.
A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.
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