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Machiavelli, Marketing and Management
Editor :
Phil Harris, Patricia Rees, Andrew Lock
Master eBook ISBN10 : 0-203-46217-3
Master eBook ISBN13 : 978-0-203-46217-1
No of pages :256
Originally Published : 20 Apr 2000
Status : Available [You may read this title]
This fascinating and cutting edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. By bringing together contributors from authors ranging from Machiavelli''s descendants, through prominent ''politicos'' and writers on Machiavelli, to some of the leading management thinkers in the UK, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include:
* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.
* rhetoric and dichotomy of Machiavelli.
Machiavelli, Marketing and Management will be of great interest to all students and scholars of management, marketing and political science.
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