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Business: The Key Concepts
Author :
Mark Vernon
Book Series : Routledge Key Guides
Master eBook ISBN10 : 0-203-42092-6
Master eBook ISBN13 : 978-0-203-42092-8
No of pages :272
Originally Published : 4 Oct 2001
Status : Available [You may read this title]
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organisational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: the Key Concepts:
* detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you''re already in business and could do with a handy reference guide or a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
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