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Marketing the e-Business
Author :
Lisa Harris, Charles Dennis
Book Series : Routledge eBusiness
Master eBook ISBN10 : 0-203-16696-5
Master eBook ISBN13 : 978-0-203-16696-3
No of pages :368
Originally Published : 12 Sep 2002
Status : Available [You may read this title]
Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger ''e'' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.
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